Salma W.

UI/UX Designer with 2+ years of experience delivering end-to-end product design across fintech, cultural tech, and enterprise platforms. I specialize in translating complex business requirements into intuitive, accessible digital experiences — from user research, personas, and journey mapping through wireframing, high-fidelity UI, and developer-ready handoff.

My work spans SaaS dashboards, mobile apps, design systems, and bilingual RTL/LTR interfaces. I'm experienced collaborating closely with product owners, developers, and stakeholders in agile environments, and I bring strong attention to accessibility standards (WCAG 2.1/2.2) and responsive design across web and mobile.

I'm proficient in Figma and have hands-on experience with usability testing, heatmap tools, and analytics platforms. I'm passionate about designing products that are both visually compelling and deeply user-centered.