JOSSEE COFFEE BRAND

Jossee was more than just a coffee brand — it was about building an experience that reflects comfort, elegance, and craft. I approached the project with a goal to balance modern minimalism with a warm, handcrafted feel, using refined typography and earth-toned palettes.

Each element — from the logo to the cup designs — was crafted to make the brand feel premium yet approachable. The final brand identity speaks to a lifestyle: for those who sip slowly, think deeply, and appreciate aesthetic details.